New year, new look. Here at SDP having a logo/wordmark that summed up who we are has long been on the wish list. If you’ve ever tried to create something that ‘sums’ you or your business up you know that it is an intimidating process.We’ve long been admirers of Dawn Gerety’s artwork and jumped at the opportunity to have our branding infused with some of her creativity. We knew Dawn would ‘get’ the look and feel we wanted for our logo. Her work spans the spectrum of possible, from mural installations to large oil paintings to logos and marketing materials all with a signature style that we love. The biggest challenge throughout the process was letting go of all contenders as we narrowed the selection down to our favorite design.

Stay tuned as we develop our color palette and tighten our brand identification. We are stoked to be off on such a good start! Thanks Dawn!

ps. If you’ve been to Alyeska Ski Resort in the last few years then you are probably familiar with Dawn’s work. The crazy cool black light ceiling artwork in the Sitzmark bar and grill is just one of the many samples of her work you’ll find around Girdwood. Keep an eye out for Dawn surfing the Turnagain Arm bore tide on her new SUP from Surf Alaska!